Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies. You only have to think about brands that have conquered their graphic design such as Apple, Tesla, and Coca-Cola, to know the power of design.

Not all of us are Apple. So what? We can learn from Apple. We can learn how to join up all the elements of our brand from the best design we can afford.

From branding to digital marketing graphic design can be used by any business organization to communicate concepts and ideas visually. In a changing world where business is done online, and on the street, great design can set even a small business apart from a major brand. You only have to look at Instagram to see the creativity pouring out of small artisan businesses setting out their stall of products and services to create their following.

Every company today needs the services of a graphic designer not only to create impressive marketing materials like brochures, stationery, websites, and social media designs but also to effectively communicate the message to the target audience. So, even if you’re not Apple (and let’s face it who is?) let’s brush up on the role graphic designing plays in digital marketing.